Key No. 4 – Let Your Articles Auto-Promote Your Ezine
Writing articles for other ezines may be the most effective and easiest way to market your newsletter. In fact, some successful publishers use articles as their only source of promotion. You already know the drill. You learned it in
Chapter 20 ...
Key No. 5: Exchange Links With Similar Ezines/Websites.
Here’s a little story I heard recently and it’s true ...
A group of local fast-food restaurant owners were complaining about the lack of business. One of them had a bizarre idea. He approached
three of his competitors and asked whether they would promote his restaurant if he did the same for theirs. The fish & chip, pizza, and burger restaurants all began to promote each other. Guess what happened? Everyone’s business increased. This technique will also work for you when you link to other related newsletters and websites.
Secrets That Convert Your Newsletter Into A Cash Machine
Secret No. 1: Your Subscriber List Is Everything To YouYour emailing list is central to everything connected with your online activity. It needs to be made up of good quality recipients and ideally it needs to be quite big. Most important of all, you must take the time and trouble to look after the subscribers who have graced your list by signing up of their own volition.
Let me give you a couple of examples ...
Make Plain Your Publishing Intention And Stick To It
If you advertise that you intend to send out your newsletter on a Wednesday, stick with that schedule. Random editions sent when your recipients are least expecting them might draw them to suspect that you are running a slap-dash venture. If they think that your offerings are less than professional then they’ll probably migrate to one of your competitors.
Never Endorse A Product You Haven’t Tried Or Don’t Like
You want to make money from your newsletter and that’s good. But make sure that you are providing your readers with pure quality. Resist the ever-present temptation to recommend and endorse a product
simply because the vendor is running an affiliate programme paying you out a high percentage of the sale proceeds. You might make a few extra pounds in the short term, but it’ll cost you subscribers (that’s money too) in the longer run by destroying trust between you and your readers.
So treat your readers like Kings and Queens. Never abuse their trust and work to build their loyalty. Remember: Your subscriber list is everything to you ...
Secret No. 2: Brainstorming For The Perfect Newsletter Topic
First of all you must acknowledge that the list of possible newsletter topics is virtually endless. You don’t need to be the editor of yet another publication spouting on about how to make money on the internet. That is what almost everyone else does. Try brainstorming to uncover an offbeat, wacky topic. For instance, would you consider producing a newsletter that sends jokes to its readers on a daily basis? You wouldn’t make money from it, right? Wrong. Someone does. His name is Ray Owens. He set up the ‘Joke-A-Day’ ezine and is reported to have pulled in £85,000 revenue in the process through selling advertising and merchandise in the past year alone ... The key advantage of an online newsletter over conventional publishing is the ability to speak to a tiny niche section, even just a subsection of an interested group of people.
Think of the possibilities...