Why Power Keywords Are Central To Successful Promotion
Target the wrong keywords for your small business website and all your efforts at snaring the spiders and dominating your niche will be in vain. Net result: you will lose out and you won’t be making any money online.
Watch Your Traffic Skyrocket When You Target The Right Keywords
Think long and hard about what keywords people are likely to use to find you. What words would
you choose to search for your niche proposition? Make lists of keywords and then combine them into two or three word phrases.
For example, you rarely want to target a
single keyword because with the billions of words indexed on the web right now, one keyword won’t normally cut it on the average search.
People learn quickly that if they type in ‘properties’ they get listings for property from all over the world. It would be nice if your URL popped up there on those extremely broad keywords – but a better use of your time is to
pair the generic keyword with something more specific. You might get lucky and rank well on just ‘properties’ as it is in your page but, if not, you’ll probably end up at somewhere like 120,350 (or worse) in ‘UK properties’.
Using
paired keywords will also bring you far more qualified prospects for your product or service.
What People Do When They Do A Search Online
Statistically, most people search with two to three word phrases to avoid getting back too many unrelated matches. Keep this in mind when you design your page(s).
Don’t worry about there not being enough top ten slots where you can achieve a high ranking.
True, there are some keywords that are very competitive, especially in the realm of work at home, shop or office opportunities.
And if you find that no matter what you do, you can’t get in that top ten spot for that word or phrase, just be creative. There are so many other keywords and keyword combinations where you can achieve a top ten ranking.
It’s really not very difficult at all. Once you tap into some phrases people are searching on to find your type of website, you’ll have tapped into a continuous stream of
free advertising for your small business idea.
For example, if you don’t achieve a good ranking on ‘income idea’, keep trying, but also be creative and target ‘extra income idea’ too.
Think As You Think Your Customers Would
It’s all about thinking like your customer or clientele – and finding a keyword combination that can
dominate in the search engines. You’ll often find that there are more people searching for these other phrases than were searching for the first phrase you thought of. In marketing, this is called carving out your niche and when you are marketing your own small enterprise, isolating a unique niche in everything you do is central to success.
If you’re Microsoft, you can afford to fight over who has the best ‘browser software’. But, for the rest of us, we know we can’t always fight the big boys. So instead, do what savvy marketers do: detect a
niche that few others are targeting and go after it.
Good management is the key to achieving a range of good rankings, each of which will bring you scores of new visitors – if you choose the proper keywords.
What Are People Searching For?
You need to know how many people are searching for one keyword over another. ‘Search volume’ is the number of times a specific keyword is searched over a period of time.
Having knowledge of search volumes will give you a sense for what is being searched for and what keywords you may want to focus on. Good places to look up search volumes are suggestion tools like these – available at zero cost.
http://inventory.overture.eom/d/searchinventory/suggestion/www.wordtracker.comwww.adwordanalyzer.comYou will need to conduct market research to decide on which keywords to focus on. Keep in mind that the more popular keywords are competing for the top listings – some are searched for several thousand times more than others.
So the keywords you use to pull in customers may vary accordingly. The goal is to find keywords or keyword phrases that fetch up a good number of searches, but do not have as much competition.
More on this vital topic a few paragraphs on ...