You Will Be Managing Your Online Affairs On A Level Playing Field
Providing the virtual stall you set up is of the highest standards (and there is no problem in attaining these) then you will be competing on equal terms with the major players. The computer operating your little online empire could be housed in the front office or the back of the shop but no one will ever know. That’s the beauty of online trading:
anonymity. It provides a level playing field for everyone and no one can steal a march on you because by the time you have finished reading this book you will know how to access the same marketing tools the moguls use – and they will work for you even if your site consists of a solitary sales page.
The Choices Open To Potential Online Customers
When people visit your website and review your produce or service they make one of four decisions:
When they decide to buy digital produce on the spot (or return later to buy) they want the merchandise immediately and they want it without any hassle. With automatic ordering they can have what they want because the entire transaction takes only seconds. Even if you deal in
tangible goods you still score with automation; the deal is sealed, the sale confirmed, and the cash rung up on your virtual till.
Virtual Transactions Get The Cash In Fast
Virtual transactions get the cash in fast because the process is fully automatic:
- Customer produces credit card details online;
- Transaction is authorised;
- Sale receipts are deposited in your virtual account.
You will need a facility to accept credit cards because without one you will miss out on 90 per cent of the potential sales for your e-produce. I will give the two best options in Chapter 29.
Online It’s Win-Win All Round
The customer gets the produce, you get the cash; you both get what you want. A bond is created and in retail parlance that equals goodwill. How you use it is your business, but you would do well to nurture its power.
Customer Satisfaction Results In Additional Sales
The most productive avenue for future sales will always remain the list of customers who previously bought from you and were happy with the purchase. The potential here for additional sales far outstrips any programme you might put in place to attract new business.
Why Virtual Customer Interfacing Cuts Down On Stress
In an offline business, customer interfacing can prove arduous. It is ongoing and covers issues such as product information, demonstration, general enquiries, and complaints. Virtual interfacing eliminates the stress. Answers or directions covering most customer issues can be hosted in a web page devoted to
Frequently Asked Questions (FAQ).