Ossie’s Online Activity
Ossie’s Core ObjectiveThe sole objective of
http://ossies-stores.com to drive internet users from around the immediate neighbourhood to his virtual shrine and hence to his store – the only way he will drum up sufficient interest is to promote his new venture
offline and locally.
What Ossie Does Offline To Promote His Online Marketing
Ossie will now use his newly acquired printer/scanner/copier to create the fodder for his offline onslaught.
Ossie will do more in time to promote his new venture both offline and online but this will be enough to get him started on internet marketing for his small business. He can never compete with the supermarkets and Oswaldtwistle Mills will forever be a thorn in his flesh, but what he can do is hang on to what he has, foster loyalty among his customers, and entice them to spend a little more on every visit. Goodwill engendered in this way has an age-old habit of generating referrals over time in the shape of new customers.
Real Life Case Study
- Do you think all of this is a fanciful notion?
- Do you doubt it would work out in real life?
You should talk to my local corner shop owner. What you have just read is the strategy he employed at my suggestion to pick up a struggling store by the bootstraps and convert it into a thriving small business. Using the gift in the barrel ruse he picks up email addresses by the bucket load producing for him prospects that represent hard cash. My corner shop friend always uses apples for his gift, but it could equally be oranges or sweets.
Internet marketing provides him with an interactive online presence which works for any type of small enterprise; even the most unlikely of propositions. And you don’t even need commercial premises to make it work. You can use the dynamic anywhere, as I do; from the workstation in my living room overlooking the village green on frequent occasions ...