About The Book

How to Grow Your Small Business Rapidly Online
Jim Green

This book provides in-depth advice on how to take your small business online, including internet marketing strategies and conducting market research online.

Articles and Resources

Book Contents »

 

1. Preface

2. Using The Internet For The Purpose For Which It Was Devised

3. Why Even The Most Unlikely Small Enterprises Can Prosper Online

4. Why The Internet Is Tailor-Made For Small Business

5. How To Convert Your Local Business Into A Global Concern

6. The Power Of Recognition As An Expert In Your Niche

7. How To Become Famous Online As A Small Business Owner

8. Creating Your Plan Of Action For The Internet

9. Why Marketing Online Is Fast, Easy And Stress-Free

10. Why Niche Marketing Works Best For Small Business

11. Why Your Domain Name Must Reflect Your Enterprise

12. Building A Website Tailored To Your Precise Needs

13. Creating Content-Rich Pages To Lure The ‘spiders’

14. How To Write Sales Copy That Sizzles

15. Why Power Keywords Are Central To Successful Promotion

16. How To Avoid Search Engine Positioning Mistakes

17. Snaring The Spiders To Generate Top Ten Rankings On Demand

18. Creating Site Maps To Feed The Spiders

19. Flooding Your Site With Low And No-Cost Traffic

20. Converting Your Expertise Into Digital Produce

21. Using The Amazing Authority Of Zero Cost Articles To Lure Visitors

22. The Power Of Linking To Other Websites

23. The Changing Face Of Email Marketing

24. Why You Must Create Your Own Newsletter

25. The Influence Of List Building In Attracting Prospects

26. Create Your Own Blog And Send Business Messages To The World

27. What Rss Is And What It Can Do For You

28. Let Google Adsense Add To Your Online Income

29. Converting Prospects Into Customers

30. How To Set Up An Online Payment System

31. Giving Stuff Away For Free To Attract Visitors

32. Test Marketing Your Online Activities

33. How To Analyse Virtual Footfall To Improve Your Website

34. Servicing Your Customers Online

35. What Online Marketing Cannot Do For You

36. Channeling Your Online Fame Into Offline Activity

37. Getting It All Together To Grow Your Small Business Rapidly

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Let Google Adsense Add To Your Online Income

 



Google AdSense is the programme that can generate advertising revenue from each page on your small business website – with no financial outlay, minimal investment in time, and no additional resources; a free way to add to your online income.

Discover Your Site’s Full Revenue Potential

It’s a fast and easy way for website publishers of all sizes to display relevant Google ads on their website’s content pages and earn money. Because the ads are related to what your visitors are looking for on your site – or matched to the characteristics and interests of the visitors your content attracts – you’ll finally have a way to both capitalise on and enhance your content pages.

It’s also a way for website publishers to provide Google web and site search to their visitors and to earn money by displaying Google ads on the search results pages.

Precisely Targeted To Your Website Content

AdSense delivers relevant text and image ads that are precisely targeted to your site and its content. And when you add a Google search box, AdSense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors’ search request.

Maximise Revenue Potential By Displaying Google Ads On Your Website

Google puts relevant CPC (cost-per-click) and CPM (cost per thousand impressions) ads through the same auction, and lets them compete against one another. The auction takes place instantaneously and when it’s over, AdSense automatically displays the text or image ad(s) that will generate the maximum revenue for a page – and the maximum revenue for you.

Becoming An Adsense Publisher Is Simple

All it takes is a single online application. Once you’re approved, AdSense takes only minutes to set up. Just copy and paste a block of HTML and targeted ads start showing up on your website.


Adsense Takes The Sting Out Of Online Advertising

The extensive database provides:

  • Ads for every category of enterprise;
  • All types of content no matter how broad or specialised.

 

And because you are working with a composite format, you do not need to maintain individual advertiser relationships.

From Local To Global

The Google Adsense marketing strategy focuses on geographical targeting:

  • You can stay local and advertise to your immediate marketplace;
  • You can go global if you wish and advertise your wares to an international audience.

 

You can even couch your message in a variety of languages...

Smart Technology Means Smarter Advertising

Words can have several different meanings, depending on context. Google technology grasps these distinctions; so you get more targeted ads.

Google’s Ad Review Process Ensures Strict Security

The process combines sensitive language filters and a team of linguists automatically to filter out ads that may be inappropriate for your content. Furthermore, you can block competitive ads and choose your own default ads.

Customise The Appearance Of Your Ads

You can customise the appearance of ads; choosing from a wide range of colours and templates. You can do the same with your search results page. Your reports can be customised too. Flexible inject an automatic supplementary and inject an automatic supplementary and inject an automatic supplementary Flexible reporting tools let you group your pages in any way you want so you can view your results by URL, domain, ad type, category and more to learn where your earnings are coming from.

Run Adsense On All Or Just Selected Pages

You can run Google ads on all or just some of your pages; using AdSense strategically to complement marketing. You will pay nothing, spend little time on set-up, and have no maintenance worries. You can use AdSense for a day, a month or for however long it pleases you to make a profit – you choose.

Place A Google Search Box On Your Site

When you place a Google search box on your site you can start capitalising on the results from web searches. Not only does this keep your users on your website longer – since they can search from where they are – it takes just minutes to implement. And you pay nothing to participate.

You are in control from start to finish.