How To Write Sales Copy That Sizzles
You want your sales letters to be blockbusters, to sizzle like sausages in a frying pan; to attract cash paying customers. And so I am revealing in this brief chapter how I do it myself. Let’s take as an example the copy for the sales pitch in one of my most successful mini-sites and dissect it to see what makes the text tick ...You can’t tell much from the screen shot but when you’ve finished reading this section go to the site and you will see for yourself how the text not only incorporates the building blocks and the 17 vital guidelines, but also embellishes them. The subject matter in this instance is creative writing tuition, but it could be anything because if you follow the guidelines below your sales letter will sizzle, whatever the topic.http://1st-creative-writing-course.com/bestsellers.html ranks at No.17 out of 8,440,000 competitive pages on Yahoo! with its parent site featuring at No. 14.
Follow The Guidelines To Produce Your Own Sizzling Sales Letters
Visual BlockThere it is right at the top and in this instance I replicate the URL because the headline and sub-headline immediately below are strong enough on their own to arrest immediate attention.
Headline
It’s a grabber: addresses the market (writers) directly; poses an intriguing question; intimates that an answer is forthcoming.
Sub-Headline
It provides not only the answer but also proof positive that it is a genuine answer that can be verified. In other words,
Amazon.com rankings that browsers can check out for themselves.
Sub-Sub Headline
Reinforces the validity of the statements contained in both headline and sub-headline.
Product Image
Strong, vibrant, professionally executed.
Introductory Copy
Straight to the point, cuts straight to the chase, provides stimulus for the prospect to continue reading.
Examples
Practical proof that the product does what the copy claims: examples of author’s produce and its sales rankings.
Testimonials
When you look at the web page you will see that I include not one but five testimonials. The moral: when you have them, use them.
Bullet Point Benefits
Scattered throughout in groups; the more the better.
Price Justification
It’s not enough to blandly state the price. Give justification, give reasons, elaborate on value.
Bonuses
I’m not offering any in this instance – but I tell prospects why.
Guarantee
You won’t sell your products without one. As you can see I’m totally upfront here: unconditional, lasts for a lifetime ...
Call To Action
You want the order? It’s easy. Just
ask for it.
Ways To Pay
You must offer a credit card facility – but go one further as I do here – offer also PayPal or a similar payment processor.
Postscript
Always end your sales letters with a postscript – or better still two or three as I sometimes do. Make them clinchers. More often than not they push wavering prospects into reaching for their credit cards ...
So there you have it in a nutshell ...
Once you master the technique, you can do it over and over again for every product you develop.
Don’t be fazed about composing your sales letters. Talk to prospects directly.
Imagine You Are A Market Trader Addressing Your Audience
In fact, make a point of visiting a street market soon, listen to the traders making a pitch, observe how they ensnare the audience – and learn from them.
Do it this way – it works!
You Can Develop Dozens Of Products Using This Concept
Can you really do this?
Produce dozens of products from one idea?
Yes, you can.
I’ve done it several times over – and I’m still doing it.
I first came across the technique many years ago after my very first hard copy bestseller was published.
It happened this way ...
Imagine the comparison between the contents list in a traditionally published book with the concept for a blockbusting sales letter.
They are both chock full of individual benefits (not features) that if dissected produce even more stand-alone product ideas.
So...
- Looking at the contents list for my first book threw up several new ideas which in turn resulted in the subsequent publication of 6 new books from the original bestseller.
- Looking at the blockbusting sales letter for my first online product (’Writing for Profit’) motivated me to produce another 6 creative writing courses from the same topic.
- Looking at the blockbusting sales letter for another online product (’Starting a Business Masterplan’) resulted in yet another 6 ancillary guides.
And I’m only just starting to milk this strategy ... I’ve got dozens more projects from a single idea lined up on the drawing board for execution in the years to come.
Does this concept work? You bet it does! There is a defined market for all of them because perceived value always lies in the eyes of the individual buyer. Now, it is highly unlikely that you will be promoting a creative writing course but that doesn’t matter. Think about your own business, think about the service you offer, think about how you could divide it into stand alone sub-services.