About The Book

How to Grow Your Small Business Rapidly Online
Jim Green

This book provides in-depth advice on how to take your small business online, including internet marketing strategies and conducting market research online.

Articles and Resources

Book Contents »

 

1. Preface

2. Using The Internet For The Purpose For Which It Was Devised

3. Why Even The Most Unlikely Small Enterprises Can Prosper Online

4. Why The Internet Is Tailor-Made For Small Business

5. How To Convert Your Local Business Into A Global Concern

6. The Power Of Recognition As An Expert In Your Niche

7. How To Become Famous Online As A Small Business Owner

8. Creating Your Plan Of Action For The Internet

9. Why Marketing Online Is Fast, Easy And Stress-Free

10. Why Niche Marketing Works Best For Small Business

11. Why Your Domain Name Must Reflect Your Enterprise

12. Building A Website Tailored To Your Precise Needs

13. Creating Content-Rich Pages To Lure The ‘spiders’

14. How To Write Sales Copy That Sizzles

15. Why Power Keywords Are Central To Successful Promotion

16. How To Avoid Search Engine Positioning Mistakes

17. Snaring The Spiders To Generate Top Ten Rankings On Demand

18. Creating Site Maps To Feed The Spiders

19. Flooding Your Site With Low And No-Cost Traffic

20. Converting Your Expertise Into Digital Produce

21. Using The Amazing Authority Of Zero Cost Articles To Lure Visitors

22. The Power Of Linking To Other Websites

23. The Changing Face Of Email Marketing

24. Why You Must Create Your Own Newsletter

25. The Influence Of List Building In Attracting Prospects

26. Create Your Own Blog And Send Business Messages To The World

27. What Rss Is And What It Can Do For You

28. Let Google Adsense Add To Your Online Income

29. Converting Prospects Into Customers

30. How To Set Up An Online Payment System

31. Giving Stuff Away For Free To Attract Visitors

32. Test Marketing Your Online Activities

33. How To Analyse Virtual Footfall To Improve Your Website

34. Servicing Your Customers Online

35. What Online Marketing Cannot Do For You

36. Channeling Your Online Fame Into Offline Activity

37. Getting It All Together To Grow Your Small Business Rapidly

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How To Set Up An Online Payment System

 



If you fail to set up a system to accept credit cards at your website (which you can do without obtaining merchant status) you will not get many sales. However, before we launch into a review of credit card processing systems it is worth noting that despite growing universal usage there is still uneasiness among consumers about disclosing credit card details online.

The following extract from a survey published in March 2004 highlights this concern. Food for thought, but bear in mind that this survey relates mainly to the North American market where online users are more attuned to purchasing by credit cards. A similar study for the UK where users are less attuned and even more cautious might paint a bleaker picture. Even so, you need to be tooled up to accept credit card payments and to assist you in selecting a system compatible with your requirements starting on the next page is a review of seven leading processors.

Reviewing The Leading Payment Processors

Opting For Either Of The Two Most Favoured Facilities

Of these options I personally feel more comfortable using the first and last: Paypal and Clickbank. They are reliable, ultra security conscious, provide excellent account facilities, and always pay out on the due date.

Major Drawback And How To Overcome It

ClickBank offers a magnificent service and I’ve always used it as my prime payment processor. It’s fast, efficient, and above all, universally accepted. However, if you promote a multitude of digital products it has one much-heralded drawback. Either:

Not any more; at least certainly not for me. You see, I have developed a safe, legitimate method of selling all of my ever-growing produce using ClickBank on a single fee of $49.

You can learn more about my secret system at this website: