Devising The Plan For Marketing Your Enterprise Online

• What must you think about seriously first before starting on your plan?
• Why is it dangerous to chop and change your strategy?
• Which questions should you be asking yourself?
• What will you mission statement contain?
• Will you be staying local or going global?
• How will you decide what to include in your website?
• What will be your domain name?
• Will you plan to promote your website both online and offline?
• What allowance will you be making for start-up costs?
• Will you budget time for servicing the website?
• How will you legislate to deliver superior customer service online?
• What will you do to foster loyalty among your existing offline clientele?
• What plans do you have to monitor the competition online?
• Will you source for merchandise and suppliers online?
• Will you be tracking market trends online?
• Will you be providing an online ordering service for customers?
• Will you be setting up your own online newsletter?
• What else should you be including in your plan?

(Pages 40 to 45)

Why Marketing On The Internet Is Fast, Easy And Stress-Free

• Can you name the ten inbuilt advantages to marketing a small business online?
• How does online marketing facilitate cutting start-up costs to the bone?
• How is it you can choose your own hours for online marketing?
• How come there is round the clock order-taking online?
• How does your local virtual store manage to reach out internationally?
• Why is it you will be managing your online affairs on a level playing field?
• What are the choices open to potential online customers?
• How do virtual transactions get the cash in fast?
• Why is it win-win all round online?
• How does customer satisfaction result in additional sales?
• Why does virtual customer interfacing cut down on stress?

(Pages 46 to 57)

Why Niche Marketing Works Best For Small Business

• What must you do before you start looking for a niche?
• Why is it impractical to try selling everything to everyone?
• How can you risk failure before you even start?
• What outstrips all other e-commerce niche purchasing options?
• Do people buy what they need – or what they want?
• How does niche nous sustain success?
• How can you spot an easy-to-target niche market?
• Why is it important to develop products and services that provide solutions?
• How do you test the potential for your niche market?

(Pages 52 to 58)

How To Devise A Domain Name That Reflects Your Enterprise

• What is the catalyst that drives the engine online?
• Why is it vital to apply fitness to purpose in choosing a domain name?
• What are the essential do‘s-and-don’ts in domain name selection?

(Pages 61 to 64)

Creating A Website To Your Exact Requirements

• What is the difference between mini- and maxi-websites?
• Which of these is the perfect vehicle for small business?
• What are online sales letters styled in the advertorial format?
• Why do these work well for small business?
• What are the components of the ideal virtual sales letter?
• What is the all-in-one solution for devising mini-sites?
• What is the perfect web hosting service for mini-sites?
• In what circumstances would you need to adopt the multi-page approach?
• What is the cutting-edge tool that does it all automatically?
• How would you go about creating and managing a multi-page website?

(Pages 68 to 73)