About The Book

How to Grow Your Small Business Rapidly Online
Jim Green

This book provides in-depth advice on how to take your small business online, including internet marketing strategies and conducting market research online.

Articles and Resources

Book Contents »

 

1. Preface

2. Using The Internet For The Purpose For Which It Was Devised

3. Why Even The Most Unlikely Small Enterprises Can Prosper Online

4. Why The Internet Is Tailor-Made For Small Business

5. How To Convert Your Local Business Into A Global Concern

6. The Power Of Recognition As An Expert In Your Niche

7. How To Become Famous Online As A Small Business Owner

8. Creating Your Plan Of Action For The Internet

9. Why Marketing Online Is Fast, Easy And Stress-Free

10. Why Niche Marketing Works Best For Small Business

11. Why Your Domain Name Must Reflect Your Enterprise

12. Building A Website Tailored To Your Precise Needs

13. Creating Content-Rich Pages To Lure The ‘spiders’

14. How To Write Sales Copy That Sizzles

15. Why Power Keywords Are Central To Successful Promotion

16. How To Avoid Search Engine Positioning Mistakes

17. Snaring The Spiders To Generate Top Ten Rankings On Demand

18. Creating Site Maps To Feed The Spiders

19. Flooding Your Site With Low And No-Cost Traffic

20. Converting Your Expertise Into Digital Produce

21. Using The Amazing Authority Of Zero Cost Articles To Lure Visitors

22. The Power Of Linking To Other Websites

23. The Changing Face Of Email Marketing

24. Why You Must Create Your Own Newsletter

25. The Influence Of List Building In Attracting Prospects

26. Create Your Own Blog And Send Business Messages To The World

27. What Rss Is And What It Can Do For You

28. Let Google Adsense Add To Your Online Income

29. Converting Prospects Into Customers

30. How To Set Up An Online Payment System

31. Giving Stuff Away For Free To Attract Visitors

32. Test Marketing Your Online Activities

33. How To Analyse Virtual Footfall To Improve Your Website

34. Servicing Your Customers Online

35. What Online Marketing Cannot Do For You

36. Channeling Your Online Fame Into Offline Activity

37. Getting It All Together To Grow Your Small Business Rapidly

Newsletter

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Flooding Your Site With Low And No-Cost Traffic

 



Using Cgi Traffic Plug-Ins On Your Website

There are many CGI programs out there which can help become traffic generators by having your visitors return over and over again. Tools such as classified ad sites, free-for-all link pages, message boards, chat rooms, postcard sites, and more can all contribute to your overall traffic-building plan. Many of these programs can be added to your website for little or no money. Take a look at this resource for finding these types of scripts:

www.cgi-resources.com/Programs_and_Scripts/Perl

For many people, though, installing a CGI program may be the nightmare. For those of you who are technically challenged, CGI Resource has a list of places where you can have your traffic plug-ins remotely hosted for you. Check out their remotely hosted scripts at:

www.cgi-resources.com

Triggering Interest With Free Press Releases

Don‘t just think it takes knowing the right people to get your press releases out. It doesn’t. If you can give the media stories which are interesting and revealing, they will be glad to publish them.

  • Do you have a new exciting product?
  • Do you have an event going on at your site that’s newsworthy?

 

Come up with one and then contact the media.

Here are two services I use where you can do it all for free:

www.prweb.com

www.free-press-release.com

When someone asks you to plunk down money for an ad (as they will), check back on these six ways to advertise your site for little or no cost. Many of them can create awesome traffic at your site and don’t cost a penny. The ones which do have a small cost to them can produce traffic worth far more than many of the ads out there.

To promote an internet website does not require a large advertising budget. Those who have a large budget at their disposal also labour under a big disadvantage when marketing online; they pay for ad after ad and end up losing most of their money. Online, the best things in life are free.