Vital Factors That Point The Way To Good Web Writing
Encouraging Interaction With Your Website VisitorsTry always to persuade the reader to become involved in the message you are putting across and you can do this by:
- Connecting with readers immediately;
- Capturing their attention;
- Holding their interest;
- Speaking to their concerns;
- Answering their unasked questions;
- Overcoming objections;
- Compelling action;
- Valuing their time.
How To Lace Your Text With Keywords That Entice The Spiders
It seems a shame to inflict your beautifully crafted web page copy with seemingly unrelated keywords and you may be tempted not to bother.
Resist The Temptation
If you don’t include them, your pages won’t even be listed by the search engines let alone achieve top ranking positions. You see, while the spiders love rich content, they love judiciously sited keywords even more. Niche keywords are the bait that entices the spiders to rank your pages and position them accordingly – in the top spots.
However, be warned, do not overload your rich content with keywords; judicious placement is the operative term. Depending on the length of your page text, repeat your prime keyword
three to five times(a dozen times or more if you decide to major on one keyword); for the others (you should use between six and eight supplementary words or phrases)
once or twice, but no more.The moral is ...
- Content-rich pages with keywords get the top spots;
- Content-rich pages without keywords get ignored by the spiders.
Try This Exercise In Keyword Spotting
Below is the text from one of my prime web pages illustrated above.
- See how the copy flows naturally;
- See how the keywords gel;
- See how they don’t distract the reader from the sales message;
- See also if you can spot those keywords in the text...
Did You Spotthe Keywords?
You probably clocked the first two but here is the complete list for your perusal – together with repetitions ...
Website optimisation: 21 times
How to: 23 times
Top 10: ranking 3 times
Search engine: 7 times
Article 5 times
Keyword: 9 times
You may be surprised that ‘zero cost’ doesn’t figure as a keyword on this page. After all it is repeated 13 times in the text.
- It does not rate in this instance because it bears no relevance to a product that is for sale.
- It is included in the sales copy to highlight the fact that the entire system can be operated free of charge.
Despite what I have just said, the website ranks No.1 on several minor search engines for ‘zero cost’ ...
So there you go; you just never know ...