About The Book

How to Grow Your Small Business Rapidly Online
Jim Green

This book provides in-depth advice on how to take your small business online, including internet marketing strategies and conducting market research online.

Articles and Resources

Book Contents »

 

1. Preface

2. Using The Internet For The Purpose For Which It Was Devised

3. Why Even The Most Unlikely Small Enterprises Can Prosper Online

4. Why The Internet Is Tailor-Made For Small Business

5. How To Convert Your Local Business Into A Global Concern

6. The Power Of Recognition As An Expert In Your Niche

7. How To Become Famous Online As A Small Business Owner

8. Creating Your Plan Of Action For The Internet

9. Why Marketing Online Is Fast, Easy And Stress-Free

10. Why Niche Marketing Works Best For Small Business

11. Why Your Domain Name Must Reflect Your Enterprise

12. Building A Website Tailored To Your Precise Needs

13. Creating Content-Rich Pages To Lure The ‘spiders’

14. How To Write Sales Copy That Sizzles

15. Why Power Keywords Are Central To Successful Promotion

16. How To Avoid Search Engine Positioning Mistakes

17. Snaring The Spiders To Generate Top Ten Rankings On Demand

18. Creating Site Maps To Feed The Spiders

19. Flooding Your Site With Low And No-Cost Traffic

20. Converting Your Expertise Into Digital Produce

21. Using The Amazing Authority Of Zero Cost Articles To Lure Visitors

22. The Power Of Linking To Other Websites

23. The Changing Face Of Email Marketing

24. Why You Must Create Your Own Newsletter

25. The Influence Of List Building In Attracting Prospects

26. Create Your Own Blog And Send Business Messages To The World

27. What Rss Is And What It Can Do For You

28. Let Google Adsense Add To Your Online Income

29. Converting Prospects Into Customers

30. How To Set Up An Online Payment System

31. Giving Stuff Away For Free To Attract Visitors

32. Test Marketing Your Online Activities

33. How To Analyse Virtual Footfall To Improve Your Website

34. Servicing Your Customers Online

35. What Online Marketing Cannot Do For You

36. Channeling Your Online Fame Into Offline Activity

37. Getting It All Together To Grow Your Small Business Rapidly

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Converting Your Expertise Into Digital Produce

 



Creating Your Strategy For Sales And Distribution

We covered the bones of this in Chapter 4 but you will be provided in Chapter 26 with a detailed strategy for automatic order-taking and product fulfilment. Suffice to say here that when you have everything else in position, sales and distribution form the simplest aspect of the exercise.

Why It Will Pay You To Give Some Of Your Ebooks Away For Free

Believe it or not, you will sell more information products online if you start by giving some away for free. Here is how it works. You have created your first ebook, set the price, automated order-taking and distribution, and are raring to go. What you do now is to produce a mini ‘taster’ version to give away free of charge to your website visitors. You should start the taster with a ‘flat’ book cover (don’t worry, the software shows you how to do this), followed by your preface or introduction, one or two sample chapters, and culminating in your entire sales page complete with ordering instructions.

Most people will pick up anything for free online and you will be amazed how many are persuaded to purchase directly from the taster. You are dealing with targeted prospects and giving them two bites at the cherry. It’s like allowing them to turn the pages as they would in a physical bookstore.

Have a look at how I do it when you call at my website to collect the free information produce I’ll be offering you at the end of this chapter.

Better still: proceed then to visit my main website http://howtoproducts-xl.com where you can view a panorama of e-covers for my personally generated produce.

How To Create Your Own Software Programs

Even if you don’t know how to write a single line of code you can create your own exclusive software programs in 30 minutes – or your money back according to the vendors. This startling new invention (patent pending) creates an infinite number of high-demand software programs which you can sell royalty-free at any price.

You can access complete details of the amazing new tool that is currently sweeping the web by visiting this website: www.MakeYourOwnSoftware.com/bestsellers .