About The Book

How to Grow Your Small Business Rapidly Online
Jim Green

This book provides in-depth advice on how to take your small business online, including internet marketing strategies and conducting market research online.

Articles and Resources

Book Contents »

 

1. Preface

2. Using The Internet For The Purpose For Which It Was Devised

3. Why Even The Most Unlikely Small Enterprises Can Prosper Online

4. Why The Internet Is Tailor-Made For Small Business

5. How To Convert Your Local Business Into A Global Concern

6. The Power Of Recognition As An Expert In Your Niche

7. How To Become Famous Online As A Small Business Owner

8. Creating Your Plan Of Action For The Internet

9. Why Marketing Online Is Fast, Easy And Stress-Free

10. Why Niche Marketing Works Best For Small Business

11. Why Your Domain Name Must Reflect Your Enterprise

12. Building A Website Tailored To Your Precise Needs

13. Creating Content-Rich Pages To Lure The ‘spiders’

14. How To Write Sales Copy That Sizzles

15. Why Power Keywords Are Central To Successful Promotion

16. How To Avoid Search Engine Positioning Mistakes

17. Snaring The Spiders To Generate Top Ten Rankings On Demand

18. Creating Site Maps To Feed The Spiders

19. Flooding Your Site With Low And No-Cost Traffic

20. Converting Your Expertise Into Digital Produce

21. Using The Amazing Authority Of Zero Cost Articles To Lure Visitors

22. The Power Of Linking To Other Websites

23. The Changing Face Of Email Marketing

24. Why You Must Create Your Own Newsletter

25. The Influence Of List Building In Attracting Prospects

26. Create Your Own Blog And Send Business Messages To The World

27. What Rss Is And What It Can Do For You

28. Let Google Adsense Add To Your Online Income

29. Converting Prospects Into Customers

30. How To Set Up An Online Payment System

31. Giving Stuff Away For Free To Attract Visitors

32. Test Marketing Your Online Activities

33. How To Analyse Virtual Footfall To Improve Your Website

34. Servicing Your Customers Online

35. What Online Marketing Cannot Do For You

36. Channeling Your Online Fame Into Offline Activity

37. Getting It All Together To Grow Your Small Business Rapidly

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Converting Your Expertise Into Digital Produce

 



Now you are about to discover just how easy it is to convert your expertise into the first digitised produce for your small enterprise, how to package it, how to market it – but before we start – check that you have attended to the following: If you are in any doubt about any item on this list go back to Chapter 4 for refreshment and then come back here ...

How To Create Your Own Digital Information Produce

It’s as easy as pie. Once you are completely satisfied with the text for your project you simply pop it into the software compiler of your choice and out comes the finished information product. You can include graphics, illustrations, pictures, flow charts, etc.-whatever, in fact, you reckon will add glitz to the overall effect.

Choice Of Formatting Systems

For formatting you have a choice of ...

EXE (short for Executable Extension and pronounced ee-ex-ee)- an executable file with an .exe extension.

PDF (short for Portable Document Format) – a file format developed by Adobe Systems. PDF captures formatting information from a variety of desktop publishing applications, making it possible to send formatted documents and have them appear on the recipient’s monitor or printer as they were intended. To view a file in PDF format, you need Adobe Reader, a free application distributed by Adobe Systems.

EXE produces complete documents in minutes whereas PDF does the same job in seconds. Of the two, my personal preference is PDF and not just because it‘s faster; it provides a more polished finish, it can be read on any computer screen anywhere in the world – and it’s cheaper-sometimes completely free.

Compiler For Exe Production

www.ebookgenerator.com

Compiler Options For Pdf Production

Be careful shopping around for PDF compilers. You can get ripped off mercilessly by fly-by-night shysters telling you how difficult the system is to master and trying to sell you expensive instruction courses. It’s not at all difficult; it is simplicity itself.

Here are the compilers I use for my information produce. They are excellent and for both you are allowed to create your first ebooks for free.

Adobe PDF Online – free trial/5 ebooks/100MB capacity for each book. Access it at www.adobe.com .

deskPDF– same deal but thereafter $19.95 (approx. £11) for permanent usage. Find it at www.docudesk.com .

Explore the alternative systems for compilation and decide for yourself with which you feel the most comfortable.

How To Create Virtual Book Covers Automatically

When your first ebook rolls off the assembly line you will want to wrap it in a professionally produced cover and, until recently, design and creation would have set you back between £75 and £125 per cover. Not any more. There are now several software tools available that do it all for you.

Why It Is Important To Have A Cover For Your Information Product

It’s very important, and here’s why. When people browse around bookstores the first thing to capture their attention is the cover. That’s stage one in the decision-making process: to buy or not to buy. The same thing applies with online browsers on the lookout for virtual books to purchase, and you will greatly enhance your chances of success if all your e-produce is appropriately packed. After all, who buys a book, offline or online, without an opportunity of glancing at the cover to discover what’s inside?

Here are two examples of the best in ebook cover generation software.

ebook Cover Generator – Costs $97 (approx. £53) to purchase outright. No free trial. See www.ebookcovergenerator.com .

Virtual Cover Creator – Costs $67 (approx. £37) but offers an unlimited free trial to enable you to become familiar with complete software. You won’t be able to use the end produce in the trial version because it will be watermarked until you part with the cash to purchase. Find it at www.virtualcovercreator.com .

My personal preference is for the latter option which I use for all my e-produce.