Converting Prospects Into Customers
You have come a long way in the development of your online marketing programme, but to make it profitable your focus must always be on converting prospects into cash-paying customers. Mastering the basics – creating ideas, turning them into produce, and learning how to promote isn’t enough. These are just the tools to get you moving. Now you must drive the engine. Let’s look at the buying process from the flipside: why prospects won’t buy from you when you fail to appreciate the rules of converting them into customers.
People Won’t Buy From You If You Make Any Of These Mistakes
Here are ten simple yet powerful ideas for you to reflect on. They will help you adjust your marketing strategies on everything you sell.
1-You Don’t Make People Feel Safe When They Order
Remind people that they are ordering through a secure server. Tell them you won’t sell their email address and all their information will be kept confidential.
2-You Don’t Make Your Ad Copy Attractive
Your ad lists features instead of benefits. The headline does not attract your target audience. You don’t list any testimonials or guarantees in your ad.
3-You Don’t Remind People To Come Back And Visit
People usually don’t purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your newsletter.
4-You Don’t Let People Know Anything About Your Business
They will feel more comfortable if they know who they are buying from. Publish a section entitled ‘About Us’ on your website. Include your profile, contact information, etc.
5-You Don’t Give People As Many Ordering Options As Possible
Accept credit cards, cheques, money orders, and other forms of electronic payments. Take orders by phone, email, website, fax, mail, etc.
6-You Don’t Make Your Website Look Professional
You must have your own domain name. Your website should be easy to navigate through. The graphics should be related to the theme of your site.
7-You Don’t Let People Read Your Ad Before They Get Your Freebie
When you use free stuff to lure people to your website include the reference below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you’re selling.
8-You Don’t Attract The Target Audience That Would Buy Your Product Or Service
A simple way to check on this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising.
9-You Don’t Test And Improve Your Ad Copy
Many people never change their ad copy. You have to test frequently and improve to get the highest possible response rate.
10-You Don’t Give People Any Urgency To Buy
Some prospects are interested in your product, but they are put off buying it until later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.
Be Aware Of The Golden Rule Of Selling Online
You will never actually
sell anything to anyone at any time – but they might just buy from you...