About The Book

How to Grow Your Small Business Rapidly Online
Jim Green

This book provides in-depth advice on how to take your small business online, including internet marketing strategies and conducting market research online.

Articles and Resources

Book Contents »

 

1. Preface

2. Using The Internet For The Purpose For Which It Was Devised

3. Why Even The Most Unlikely Small Enterprises Can Prosper Online

4. Why The Internet Is Tailor-Made For Small Business

5. How To Convert Your Local Business Into A Global Concern

6. The Power Of Recognition As An Expert In Your Niche

7. How To Become Famous Online As A Small Business Owner

8. Creating Your Plan Of Action For The Internet

9. Why Marketing Online Is Fast, Easy And Stress-Free

10. Why Niche Marketing Works Best For Small Business

11. Why Your Domain Name Must Reflect Your Enterprise

12. Building A Website Tailored To Your Precise Needs

13. Creating Content-Rich Pages To Lure The ‘spiders’

14. How To Write Sales Copy That Sizzles

15. Why Power Keywords Are Central To Successful Promotion

16. How To Avoid Search Engine Positioning Mistakes

17. Snaring The Spiders To Generate Top Ten Rankings On Demand

18. Creating Site Maps To Feed The Spiders

19. Flooding Your Site With Low And No-Cost Traffic

20. Converting Your Expertise Into Digital Produce

21. Using The Amazing Authority Of Zero Cost Articles To Lure Visitors

22. The Power Of Linking To Other Websites

23. The Changing Face Of Email Marketing

24. Why You Must Create Your Own Newsletter

25. The Influence Of List Building In Attracting Prospects

26. Create Your Own Blog And Send Business Messages To The World

27. What Rss Is And What It Can Do For You

28. Let Google Adsense Add To Your Online Income

29. Converting Prospects Into Customers

30. How To Set Up An Online Payment System

31. Giving Stuff Away For Free To Attract Visitors

32. Test Marketing Your Online Activities

33. How To Analyse Virtual Footfall To Improve Your Website

34. Servicing Your Customers Online

35. What Online Marketing Cannot Do For You

36. Channeling Your Online Fame Into Offline Activity

37. Getting It All Together To Grow Your Small Business Rapidly

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Building A Website Tailored To Your Precise Needs

 



When You Need To Use The Multi-Page Approach

My own website www.writing-for-profit.com uses the multidimensional approach because it has many functions to perform. It markets a comprehensive tutorial on the topic of writing niche non-fiction; it dispenses free ebooks and complimentary reports on the subject; it provides instruction on e-writing; it contains a massive resources directory; it test markets disparate digitised produce, etc. And it also gives away completely free of charge reams of valuable information.

Why Does It Do All This?

Not to sell the tutorial; that’s incidental. It does it all to sell more of my published hard copy titles in worldwide bookstores and online at Amazon.com .

That is why I use the multi-dimensional approach. You will have another reason when you come to consider it: multiple produce.

The Cutting-Edge Tool That Does It All Automatically

If you were forever manually to operate all of the mandatory chores we will be discussing in future chapters you’d drive yourself nuts and, what’s more, have no time left over to accomplish what you really set out to achieve: grow your small business rapidly online. Fortunately, that need not be the case. You have at your disposal a cutting edge tool to do it all for you automatically when you operate a multi-page website – but not before you’ve cut your teeth on the basics of manual operation. Why? Because only when you know ‘how’ can you appreciate ‘why’.

The Way To Create And Manage A Multi-Page Website

What you need to make the most of the e-commerce experience is software that frees up time to enable you to concentrate on the primary function: marketing your venture. Such all-embracing software is available to you and it is proving a popular route with many small business entrepreneurs because it is less demanding and permits one-to-one virtual interfacing with potential customers. Should this be of interest to you (and it’s worth investigating) you might consider investing in the all-in-one tool that I use. It will set you back $499 (approx. £273) annually but what you receive for your money is awesome. Site Build It! is available for immediate download at http://buildit.sitesell.com/interactive1.html .

What You Get For Your Investment

The Site Build It! Traffic Center outstrips by far all other alternatives I have so far encountered. Once you have the hang of it (and that doesn’t take long) you just sit back, leave it all to the software as you watch your traffic soar day by day.

It’s awesome!

So There You Have It

A brief summary of the copywriting techniques used by the most successful marketers and copywriters on and off the web; just ordinary people with the good sense to stick to proven methods which achieve extraordinary results.

Great interactive writing is easy to read, but often hard to write.

Here’s a closing thought from a master of words, Winston Churchill: