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How to Grow Your Small Business Rapidly Online

Creating and Starting Internet Business

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Chapter List

1. Preface
2. Using The Internet For The Purpose For Which It Was Devised Can You Imagine A Worse Case Scenario Than This?; What Possible Use Is The Internet In These Circumstances?; Use The Web For The Purpose For Which It Was Devised; Making The Internet Work For Your Small Business; So, How Do You Make Online Marketing Work F
3. Why Even The Most Unlikely Small Enterprises Can Prosper Online Using Self-Help To Alleviate Dire Circumstances; Getting Rid Of The Negatives Before Tackling The Positives; Going Online: First To Survive, Then To Grow; Ossie’s Internet Challenge; Ossie’s Online Activity; Ossie’s Core Objective; What Ossie Does Offline
4. Why The Internet Is Tailor-Made For Small Business 21 Good Reasons To Grow Your Small Enterprise With Online Marketing; Why You Still Need A Website Even If You Do All Your Business Offline; Why The Internet Is Such A Dynamic Marketing Tool;
5. How To Convert Your Local Business Into A Global Concern Benefiting From The Global Dual Knock-On Effect; Here’s How To Determine Whether You Qualify; Evaluating Intellectual Properties For Online Adaptation; Confirming What You Think You Know About Your Intellectual Property; Using Online Research To Add To You
6. The Power Of Recognition As An Expert In Your Niche Imparting Information That Provides Solutions; Why Expert Status Is More Attainable Online Than Offline; The Tools You Will Need To Mark Yourself As An Expert In Your Niche; Powering Up The Tools With Your Expertise; Providing Solutions To Problems;
7. How To Become Famous Online As A Small Business Owner Online Fame Promotes Your Produce And Its ‘secrecy’ Keeps You Secure; How To Capitalise On The Amazing Power Of Your Own Name; How To Write Articles That Sizzle, Trigger Sales, And Increase Your Online Fame; How To Swamp The Web With Your Articles; How To
8. Creating Your Plan Of Action For The Internet Words Of Caution Before You Start On Your Plan; Stick With The Plan; Don’t Chop And Change; Questions You Will Want To Ask Of Yourself; Mission Statement; Staying Local Or Going Global; Your Website; Your Domain Name; Promoting Your Website Online And Offl
9. Why Marketing Online Is Fast, Easy And Stress-Free 10 Inbuilt Advantages To Marketing Small Business Online; Cutting Your Start-Up Costs To The Bone; Choose Your Own Hours; Around The Clock Order-Taking; The Internet Ignores Public Holidays And Nevertakes A Holiday; How Your Local Virtual Store Reaches Out
10. Why Niche Marketing Works Best For Small Business What You Must Do Before You Start; Don’t Try To Sell Everything To Everyone; Don’t Risk Failure Before You Start; Information Outstrips All Other E-Commerce Niche Purchasing Options; The Secret Of Success; People Buy What They Want, Not What They Need; How
11. Why Your Domain Name Must Reflect Your Enterprise The Catalyst That Drives The Engine; Fitness For Purpose; No Finesse Required; Exception To The Rule; Do’s And Don’ts For Choosing Your Own Domain Name;
12. Building A Website Tailored To Your Precise Needs Mini-V. Maxi-Websites; The Perfect Vehicle For Small Business Online Marketing; Sales Letters Styled In The Advertorial Format; The Approach Isn’t New; It Has Been Worked Successfully For Over 200 Years; How To Create The Components For Your Virtual Sales
13. Creating Content-Rich Pages To Lure The ‘spiders’ So You Reckon All This Is Beyond You?; You Are An Experienced Writer But You Don’t Give Yourself Credit For It; Techniques That Work Offline Work Equally Well Online; Vital Factors That Point The Way To Good Web Writing; Encouraging Interaction With Your W
14. How To Write Sales Copy That Sizzles Follow The Guidelines To Produce Your Own Sizzling Sales Letters; Imagine You Are A Market Trader Addressing Your Audience; You Can Develop Dozens Of Products Using This Concept;
15. Why Power Keywords Are Central To Successful Promotion Watch Your Traffic Skyrocket When You Target The Right Keywords; What People Do When They Do A Search Online; Think As You Think Your Customers Would; What Are People Searching For?; Why Homing In On Niche Keywords Produces Instant Results; How Keyword Pow
16. How To Avoid Search Engine Positioning Mistakes Optimising The Website For Inappropriate Keywords; Overloading The Meta Tag With Keywords; Replicating The Same Keywords Over And Over Again; Using The Hidden Text Technique; Creating Pages With An Over-Abundance Of Graphics And Marginal Text; Incorporatin
17. Snaring The Spiders To Generate Top Ten Rankings On Demand It Works For Me And It Will Work For You; The Technique – Yours To Copy – Yours To Keep; How It Works In Practice; Url; Follow This Tried And Tested Technique And You Will Hit The High Spots;
18. Creating Site Maps To Feed The Spiders
19. Flooding Your Site With Low And No-Cost Traffic Investing In The Pay-Per-Click Search Engines; Participating In Newsgroups, Forums, Mailing Lists; Exchanging Links With Other Websites; Creating Articles For Newsletters And Magazines; Using Cgi Traffic Plug-Ins On Your Website; Triggering Interest With F
20. Converting Your Expertise Into Digital Produce How To Create Your Own Digital Information Produce; Choice Of Formatting Systems; Compiler For Exe Production; Compiler Options For Pdf Production; How To Create Virtual Book Covers Automatically; Why It Is Important To Have A Cover For Your Information Pr
21. Using The Amazing Authority Of Zero Cost Articles To Lure Visitors Why All Successful E-Entrepreneurs Use Articles To Attract Visitors; How To Make A Start; Writing Your First Article For General Distribution; The Worst Thing That Can Happen With Every Article You Publish; Where To Submit Your Article Output; 128 Article
22. The Power Of Linking To Other Websites Easy Zero Cost Steps For Building Link Popularity; How Does Your Site Get Those Coveted Inbound Links?; Preparing Your Site First Before You Start Looking For Links; Budgeting Time For Link Building; Establishing Realistic Linking Goals; Be Selective About
23. The Changing Face Of Email Marketing The Controversy Surrounding Bulk Email; There Is A Better, Legitimate Way: Opt-In Email; Common Excuses For Not Implementing Opt-In Email; 12 Common Email Mistakes You Must Avoid At All Costs; 12 Careless Practices That Sabotage Email Marketing; Five Ways
24. Why You Must Create Your Own Newsletter The Goals All Newsletter Publishers Strive To Achieve; Core Incentive To Submit Your Newsletter To The Directories; Secrets That Convert Your Newsletter Into A Cash Machine;
25. The Influence Of List Building In Attracting Prospects Incentives;
26. Create Your Own Blog And Send Business Messages To The World Publish Your Thoughts; Get Feedback; Post Photos; Go Mobile; Getting Started;
27. What Rss Is And What It Can Do For You Brand New, Untapped Marketing Channel; What It Means For You; Eliminate The Spam Filter Nuisance; What Can You Do?; Does It Sound Too Good To Be True?; The Majority Of The Online Marketers Have Never Heard Of Rss; Here’s What Rss Can Do For You In A Nutshe
28. Let Google Adsense Add To Your Online Income Discover Your Site’s Full Revenue Potential; Precisely Targeted To Your Website Content; Maximise Revenue Potential By Displaying Google Ads On Your Website; Becoming An Adsense Publisher Is Simple; Adsense Takes The Sting Out Of Online Advertising; From L
29. Converting Prospects Into Customers People Won’t Buy From You If You Make Any Of These Mistakes; Be Aware Of The Golden Rule Of Selling Online;
30. How To Set Up An Online Payment System Reviewing The Leading Payment Processors; Opting For Either Of The Two Most Favoured Facilities; Major Drawback And How To Overcome It;
31. Giving Stuff Away For Free To Attract Visitors Did My Experiment Work?;
32. Test Marketing Your Online Activities Are You Investing Or Gambling In Your Online Marketing?; How Much Does Your Website Make Per Visitor?; Establishing How Much To Spend On Website Visitors; Computing Your Income And Unique Visitors; Installing A Website Tracking System; Measuring Web Page E
33. How To Analyse Virtual Footfall To Improve Your Website Why Is It Important To Monitor Your Visitors?; The Statistics Report Contains All You Need For Analysis;
34. Servicing Your Customers Online Why The Internet Presents An Avenue Of Opportunity; It’s Called ‘e-Service’; 8 Secrets For Successful E-Service; Why It Pays To Survey Your Website Visitors;
35. What Online Marketing Cannot Do For You Marketing Can’t Make You An Overnight Success; Marketing Is Not About Doing Something Once And Forgetting About It; Marketing Can’t Fix A Bad Experience; Marketing Can’t Repair A Flawed Business; Marketing Can’t Make People Buy Things They Don’t Want Or Ca
36. Channeling Your Online Fame Into Offline Activity Guesting At Seminars; Guesting In Broadcast Media;
37. Getting It All Together To Grow Your Small Business Rapidly Devising An Online Marketing Vehicle; Not Just A Website; Learning How Even The Smallest Enterprise Can Prosper Online; Why Online Marketing Is Tailor-Made For Small Business; Converting Your Local Business Into An International Concern; How To Become Ackn